Brand Guidelines

Brand Language

Positioning Statement

Anytime Use

Project Harmony is our community’s unified point of protection, healing, advocacy and hope for children who have experienced abuse, and their families. Our innovative model of collaboration between agencies has become a nationally recognized best practice, and our team is widely known for bold, inspired and compassionate leadership — always in the service of children and families. Together with our partners, Project Harmony delivers robust programs to ensure a safe and promising future for all children.

Elevator Speech

At Project Harmony, we use a collaborative model of care, restoring courage, facilitating healing and empowering families within our community to ensure all children are valued, protected and resilient. We are the community’s unified point of healing, advocacy and hope for children and families who have experienced trauma.

ID Line

Child Advocacy Center

Mission Statement

To protect and support children, collaborate with professionals, and engage the community to end child abuse and neglect.

Brand Essence and Purpose Statement

Project Harmony is committed to building a safe and promising future for all children and families.

Tagline

One Child. One Voice. One Vision. Be Someone.

Audiences

Community

Audience 1

Project Harmony is built to serve the needs of the full community, and has developed meaningful relationships in all corners of the area it serves.

Let’s work together to make our community a safer place for all children and families.

Children, families, advocates and parent partners

Audience 2

Project Harmony is the place where healing begins for children and families.

Project Harmony’s prevention and treatment programs mean a brighter future for children and their families.

Insiders

Audience 3

Because of Project Harmony’s coordination of care between agencies, children entering Project Harmony move from crisis to courage.

Local Insiders

Sub-Audience 1

Project Harmony is the visionary, leading our community to end child abuse and neglect.

Here’s how:

Outside of the market insiders

Sub-Audience 2

Project Harmony is preparing to lead the conversation about ending child abuse outside of its own market.

Descriptors Chart

These words not only describe Project Harmony, but the agency communicates from a position that aligns with the following:

Logo Guidelines

Additional guidelines on usage and file types can be found using the button on the right.
View More Logo Guidelines

Download Logo Files

Files are available in .EPS, .PNG, and .PDF formats with tagline, and ID.

All logos have a “large trademark” and a “small trademark” version. Use the “large trademark” when the logo width is smaller than 3 inches. Use the “small trademark” when the logo width is larger than 3 inches.

For example, “large trademark” logos would be used on brochures, business cards, fliers, and web/social media images. The “small trademark” logos would be used when printing on a banner, used on a billboard, yard signs, or other large-scale printing.

.EPS Files

Formatted in Illustrator
Can be placed in programs compatible with EPS
Can be used any size necessary without a loss of quality (vector)
Good for offset printing, signage
And specialty printed items

.PDF Format

PC friendly
Can be used any size necessary without a loss of quality (vector)
Good for offset printing, signage

.PNG Files

Color logos are RGB and to be used digatally
Used in Microsoft Office and
Used on the web/email
Don’t send these files to a printer
Should not be enlarged more than 25%

Mark Alternate Logo Service League Logo Connections Logo Event Logo

Brand Typefaces

Foco Family

Primary Typeface

Foco is the primary typeface.* This is an Adobe typekit font and can be synced to any computer that has Adobe Creative cloud.

Please use “bold” or set text in all capital letters instead of underlining or using italics, if possible

*If you are not able to use Foco, you may use Calibri as an alternative

Foco Bold
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
0123456789 &#@%$

Foco Regular
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
0123456789 &#@%$

Decorative Typeface

Cheddar Jack is the decorative typeface.* This can be downloaded at http://www.dafont.com/cheddar-jack.font

This font should only be used on special occasions/ and should not be used to set large amount of text

For example, use this font for headlines and sub-headlines, but not body copy

Serif Typeface

Cambria is the serif typeface. This font is only to be used as an option when setting large amounts of text.

Brand Colors

Download Primary Palette Swatches Download Secondary Palette Swatches

Primary Brand Colors

Purple
Pantone:2077C
CMYK:768500
RGB:10968155
HEX:#6D449B

Magenta
Pantone:2061C
CMYK:258053
RGB:16880121
HEX:#A85079

Yellow
Pantone:116C
CMYK:012980
RGB:25519915
HEX:#FFC70F

Secondary Brand Colors

Dark Orange
Pantone:716C
CMYK:082942
RGB:2348341
HEX:#EA5329

Medium Orange
Pantone:144C
CMYK:25511000
RGB:2421390
HEX:#F28B00

Golden Yellow
Pantone:7549C
CMYK:032870
RGB:2551830
HEX:#FFB700

Light Green
Pantone:2301C
CMYK:46010014
RGB:14317321
HEX:#8FAD15

Green
Pantone:2272C
CMYK:87511002
RGB:015423
HEX:#009A17

Dark Green
Pantone:2273C
CMYK:84010039
RGB:3711438
HEX:#257226

Dark Blue
Pantone:641C
CMYK:10023019
RGB:0103160
HEX:#0067A0

Medium Blue
Pantone:639C
CMYK:99155
RGB:0149200
HEX:#0095C8

Light Blue
Pantone:637C
CMYK:62080
RGB:78195224
HEX:#4EC3E0

Light Purple
Pantone:2099C
CMYK:3638119
RGB:177162202
HEX:#B1A2CA

Dark Purple
Pantone:269C
CMYK:8098527
RGB:8145109
HEX:#512D6D

Black
Pantone:Black3C
CMYK:000100
RGB:000
HEX:#000000

Brand Photography

Access to approve photography is available on a shared Google Drive. Contact Project Harmony’s Communications team for more.

2022 Photo Libraries Google Drive

Stained Glass Windows

Website Photos PH Kids + Backgrounds PH Kids No Backgrounds

Design Files

Letterhead

Templates can be downloaded via .zip files on the right. Use the Word templates titled “printed” when printing directly onto your letterhead. Use the Word templates titled “digital” when the document is not being printed. Templates titled “2 page” are be used when the document is more than one page. These files have an alternative second page design.

All Word templates have been set up with appropriate margins and the font Calibri at 10pts. The InDesign files to send to a printer are in the InDesign templates .zip files.

Letterhead InDesign Files PH Back of Letterhead 2022 Letterhead Template Plain 2017 Letterhead Digital Template 2017 Letterhead Digital Template New Address 2017

Additional Business Materials

These files include: Powerpoint template, social media assets, envelope design, email signature instructions, training templates and business cards. Individual instructions are included in the description of each file.

Flier templates are also below for both addresses:

11949 Q Street
11807 Q Street

Business Card Folder Business Card (New Address) Folder Business Card (New Address/Spanish) Folder PH Powerpoint Template PH Envelope PH Envelope (New Address) 11807 Q Street Flier Templates 11949 Q Street Flier Templates

Connections Templates

These files include: Letterhead, Powerpoint template, and training templates.

For the letterhead, use the Word templates titled “plain” when printing directly onto your letterhead. Use the Word templates titled “digital” when the document is not being printed. All Word templates have been set up with appropriate margins and the font Calibri at 10pts. InDesign files to send to a printer are in the .zip files.

PH Connections Letterhead Digital Template PH Connections Word Template PH Connections Letterhead Printed Template PH Connections PPT Template PH Connections InDesign Folder PH Connections Business Card Folder PH Connections Envelope

Flier Templates

All Word templates have been set up with appropriate margins and the font Calibri at 10pts. InDesign files to send to a printer are in the .zip files.

Parent University Flier Templates

25th Anniversary

Messaging

In 1996, Project Harmony opened its doors to provide support to children who needed it most. Today, those children are adults whose lived experience helps them to shine a light on child abuse and neglect, breaking cycles of trauma and evolving to become the healthiest and happiest versions of themselves.

Project Harmony’s 25th milestone represents 25 years of advocating for children, collaborating with professionals and engaging the community in its mission to end child abuse and neglect. The robust support Project Harmony provides to its clients and their families continues to grow and make a difference for countless lives.

Project Harmony is a leader in the child advocacy field and is nationally known for its innovative programs. While responsive care was the foundation of the organization, today Project Harmony is equally focused on prevention and training and treatment programs, which means a brighter future for even more children and families.

What does the world look like when old patterns are broken and something beautiful takes their place? As we listen to children, we collectively lift them up and empower their voices. They grow. They evolve. They shine brighter.

Project Harmony Positioning Statement

25th Anniversary

Project Harmony celebrates 25 years as our community’s unified point of protection, healing, advocacy and hope for children who have experienced abuse, and their families. Over that time, our innovative model of collaboration between agencies has become a nationally recognized best practice, and our team is widely known for bold, inspired and compassionate leadership — always in the service of children and families. Together with our partners, Project Harmony delivers robust programs to ensure a safe and promising future for all children.

Downloads

PH Gala Logos 25th Anniversary Save the Date Postcard PH Gala Background Gradients

Is there more?

Yes, however items such as brochures, advertisements and promotions are being updated regularly. If you are seeking additional materials of have questions about files or usage, contact Angela Roeber, APR — Senior Director of Communications

Contact Our Communications Team

Website Maintenance

Use this guide for insights on how to edit the website in WordPress. For questions or access, contact Project Harmony’s communications team.

PH WordPress Guide

We wish to thank you for your hospitality and the wonderful program and tour of Project Harmony. We are so fortunate to have an organization acting on the behalf of our children with such outstanding enthusiasm and dedication.

- Rotary Club of Omaha Northwest

Thank you so much for coming to Children’s and speaking to our staff. Your talk on “Understanding Poverty” was excellent, and I could see “wheels turning” as some staff members commented on simple ways their interactions might make a difference for children and parents.

- Patty Carrell, CMSW

I have felt that my input has been highly valued and respected when it comes to doing my job, and that is something that speaks volumes to the working environment here at Project Harmony.

- Brenda Jewell

We began collaborating with the Project Harmony through their Connections program last year, and we’ve continued the partnership. Connections represents an extremely valuable partnership and an opportunity to provide our students with a bridge to mental health services.

- Papillion La Vista Community Schools

Our experience and partnership with Project Harmony/Connections has been fantastic! It is a comfort knowing we have a partner who can connect our students and families with the appropriate resources in times of crisis or trauma.

- Millard Public Schools

This shadowing experience actually made me very interested in this field. One aspect that helped me narrow my choice of careers is the environment that Project Harmony had. It was very upbeat, cheerful and bright.

- UNMC High School Alliance Program – Student Journal

We would like to take this opportunity to thank Project Harmony for planning and delivering professional development to our 70 counselors, social workers and community counselors. We feel fortunate to have such a valuable resource in our community to partner with.

- Millard Public Schools

You have a top rate program – really national quality. I’m totally impressed.

- Lisa Fontes

At our last D2 Center Board meeting, I was describing the training and professional development we provide for our staff. At the top of the list was Project Harmony. Please know that you are providing an invaluable service to nonprofits in our community.

- Greg Emmel

Congratulations on the great media coverage of your Stewards class at Project Harmony on WOWT. You did a great job articulating the importance of prevention, and Susan was amazing too. Thank you so much for your partnership and all the important work you are doing.

- Cindy McElhinney – Darkness to Light

Just wanted to know that you made a difference in my life, and I will be using that momentum to make a difference in the lives of others. You are truly a rock star and a role model for me. Thank you for a new life I’m getting the chance to live.

- Anonymous

Many children through my caseload have received a backpack generously donated to the Project Harmony Triage Center. I have witnessed many faces light up when given the opportunity to pick out a new backpack, and I am very grateful for the generosity of the Junior League.

- DHHS – Children & Family Services

I have never felt as valued at other organizations like I do at Project Harmony. I really feel that the culture of a working environment is incredibly important. If an employee feels respected, valued and supported, that person will likely give more to fulfill the mission.

- Javier Castellote

Nick and Javier were great teachers and role players. It gave us an opportunity to see how someone in that situation would have reacted to our questions. They did a great job at showing us the difference between sympathy and empathy.

- Anonymous

I was able to shadow Mr. Nick Zadina. He was in charge of dealing with abused kids and help them. I am thankful to know all the information I learned during shadowing because it was eye opening.

- UNMC High School Alliance Program – Student Journal

The experience at Project Harmony was a deepening reminder of empathy that will be vital in my career as a nurse. I felt my perspective was widened on how others think, especially when discussing the assumptions we make.

- Anonymous

I didn’t know how many people work at Project Harmony, so I drew a lot to show how much Project Harmony means to me!

- Project Harmony Client

As difficult as a removal is on a child, the backpack they receive at Project Harmony provides a sense of belonging and hope. It truly is amazing something that seems so simple can change the perspective and shine light on these children.

- DHHS – Children & Family Services

Great leadership for a wonderful cause with outstanding long-term goals. Keep on doing all the good you do.

- Bill & Jean O’Conner

Project Harmony is the reason I started my journey in college. I just finished my associates and I'm going for my bachelors now in Child Protection and Juvenile Justice. Y'all helped my daughter back in early 2013 and I knew what I wanted to do with my life — help children.

- LaLa Ann

A young lady who works in our field told me that she loved what we do here at Project Harmony — she had been to Project Harmony seven years ago for a forensic interview. She said her positive experience was the biggest reason she is doing the work that she is today.

- Trainee

I found out that my foster son is going to have a forensic interview here at Project Harmony soon. It’s been interesting being on the other side of things and feeling so reassured that the child I care so deeply about is in very caring and capable hands.

- Jessica Kroeker

Nick demonstrated how one person could impact a huge group of student nurses by just attending his presentation. He gave me the reason, the courage to act, and the knowledge how to save victims that I will face in my future nursing career.

- Anonymous

I recently attended the Testifying Training course. Since that class I have been subpoenaed three times, and I had to testify at each hearing. Without this class I would have been less than prepared and too nervous to be credible. Thank you so much!

- Jenny Lewis

You are part of the solution.

The cycle of abuse does not have to continue, but we can’t end it alone. Anyone has the power to be someone who makes our community a safe place for all children.

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